Monday, July 20, 2009

Get Certified!

Becoming BizRate Customer Certified is one of the most important things a company can do. Posting the Customer Certified Medal on every page throughout your site shows customers that you value their feedback. It also provides a quick snapshot of your recent performance for both your review and your customers, as it is updated daily with your new overall score. In addition to the medal you can post on your site, a ribbon will appear next to your store name in the BizRate and Shopzilla Report Card pages.

Getting started on the road to certification is easy – post the BizRate Survey Code! You can download and post the BizRate Survey and BizRate Customer Certified Medal codes at the same time. Go to the Shopzilla Merchant Services Website and login with your username and password; the codes are located under the Research & Ratings tab. The Customer Certified Medal will be blank until you begin to collect surveys and then it will dynamically appear with the words "rate this store". Once you become Customer Certified by meeting these qualifications, your medal will dynamically generate with the smiley scale face for your overall score:

1. Offer the Point-of-Sale (POS) at least 30 times in the past 7 days
2. Receive at least 20 Fulfillment (FF) surveys related to POS surveys from the past 90 days
3. Receive a 6.0 or above in all standard metrics

The BizRate Customer Certified medal is unique because it isn’t awarded or granted by BizRate, but rather by your customers based on their feedback. The medal is a great tool because it allows you to show off not only your scores, but also your customer feedback. More than just an image on your site, this medal is actually a link to the BizRate Report Card Page, allowing your customers to quickly see feedback from others, or leave their own, with just 1 click. If you need assistance, please contact us, we’re always here to help.


  1. do you have data on % increase in conversion rate or % increase in AOV after a merhcant becomes certified?

  2. Brian,
    We need to do more analysis on this. I actually started looking at this more closely earlier this week (independent of having seen your comment). I will let you when I finish the analysis.